The fashion and fitness industries are both undergoing major transitions. While the internet and social media have made it easier than ever for people to discover new brands and style trends, it’s also led to an oversaturation of products that has made it more challenging than ever for brands to stand out. To help address these challenges, Maven Sports has launched a new campaign with Sports Illustrated called “Fashionable Fit” that aims to bring attention to athletes who not only look great but also have a healthy body image as a result of their dedication to fitness. The campaign will feature interviews with athletes who are dedicated to staying in peak physical condition while also respecting themselves enough not to compromise their personal values or health in order to appear on magazine covers or other vanity projects. In addition, we’ve partnered with influencers like KENDALL!
Why Sports Illustrated Chose Maven Sports
Maven Sports is an innovative digital brand that has always focused on creating a healthy environment for its users, which is why we chose to partner with them for this campaign. At Sports Illustrated, we understand how important it is to stay true to yourself and be the best version of you while also having the confidence to own your body. We want to spread this message through Fashionable Fit by showing that you can be fashionable and fit at the same time. Maven Sports also has a long history of empowering women to break free from the unrealistic expectations of the fashion industry, and we think this campaign will further that mission by showcasing real women who have found strength in their bodies and love themselves for who they are.
Kendra Scott: “I’m More Confident And Feel Stronger”
Kendra Scott is an American fashion designer and founder of Kendra Scott Designs, a company that specializes in handcrafted jewelry, belts, and other accessories. Kendra has been featured on the covers of many publications and thrives on sharing her love of fashion with others. We’ll begin with Kendra, who has been a longtime advocate for body positivity. She says that since becoming a mother, she tries to be even more mindful of her brand’s promise to celebrate women of all shapes and sizes. Kendra says that while she’s always felt confident and strong in her own skin, she doesn’t think any woman can truly feel that way unless she’s also healthy.
Gabby Thomas: “Everything Is About Being Healthy For Me”
Gabby Thomas is a two-time Olympic gold medalist who helped Team USA win the sprint relay in both the 2008 Beijing Olympics and the 2012 London Games. Gabby has also been praised for being a positive role model for young women of color who love athletics. She’s spoken out about being bullied as a child because of her love for sports and has tried to use her fame and platform to empower young girls to not be ashamed of their athleticism.
Sheila Bedi: “You Don’t Have To Be Thin To Be Healthy”
Sheila Bedi is a doctor and the founder of Health Hooligan, a website that aims to provide people with the tools they need to create healthier and more fulfilling lives. Bedi is also a two-time Olympic medalist who helped England win the bronze in rhythmic gymnastics at the 1992 Barcelona Games and again in 1996 when the sport was held in Atlanta. Bedi says that she’s seen unhealthy eating habits and obsession with body image rise in popularity over the last few decades, which is why she’s so passionate about using her platform to promote healthy habits and body positivity.
Angela Hook: “I’m Not Scared To Show My Abs”
Angela Hook is a fitness model who has been featured on the covers of several fitness magazines and websites. She’s also competed in several fitness competitions and is a member of the National Fitness Hall of Fame and the Guinness Book of World Records. Hook is one of the few people who was selected to participate in this campaign who isn’t an Olympian. Like Kendra and Sheila, she stresses the importance of loving yourself for who you are and striving to be your best self.
The fashion and fitness industries are both undergoing major transitions. While the internet and social media have made it easier than ever for people to discover new brands and style trends, it’s also led to an oversaturation of products that has made it more challenging than ever for brands to stand out. To help address these challenges, Maven Sports has launched a new campaign with Sports Illustrated called “Fashionable Fit” that aims to bring attention to athletes who not only look great but also have a healthy body image as a result of their dedication to fitness. We’ve partnered with influencers like the ones mentioned above to share their stories of confidence, strength, and healthy living with the world.